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Campbell Design Associates
Role
Brand Strategy, UX/UI Design, Creative Direction
Focus
Repositioning a boutique architecture firm through a thoughtful, editorial digital experience
Scope
Brand Identity, Information Architecture, Responsive Web Design, Art Direction, Content Structure, Developer Handoff
Challenge
Transform a nearly nonexistent online presence into a distinctive brand and website that communicates the depth, craftsmanship, and philosophy behind the firm’s work
Campbell Design is a boutique architectural practice known for thoughtful custom homes and cottages shaped by land, lifestyle, and the people who live in them. I led the complete transformation of the firm’s digital presence, evolving it from a single business-card image into a fully realized brand and responsive portfolio experience. My role spanned brand strategy, UX/UI design, information architecture, creative direction, content structure, responsive design, and developer oversight.
The new experience was designed to communicate the depth behind the firm’s work, from site orientation and natural materials to hand-drawn studies, family routines, and the relationship between architecture and landscape. The result is a warm, editorial digital identity that better reflects the craftsmanship of the practice, makes the portfolio easier to explore, and gives the firm a cohesive visual system that can extend across web, print, proposals, and future marketing.
